Even more than in recent past, a number of companies from different branches have believed in the event, bringing in contents and prestige to the slalom Classic. Bonapace: “A very good sign”
In its history, 3Tre and Madonna di Campiglio have always been bywords for glamour and media attention, and also a much-cherished stage for sponsors. In the golden years of legend Alberto Tomba, a big number of Italian and international brands were constant and important realities in the White Circus, and at the Canalone Miramonti classic in particular.
Italian and World ski are yet to find another Tomba, but still the amount of interest surrounding the 63rd edition of 3Tre, taking place on Thursday December 22nd, clearly speaks about the rising appeal of the Italian slalom. A number of brands and realities are showing to believe in the 3Tre event, returned to the World Cup calendar on permanent basis last year, and in many cases they are doing it by investing in on-field activities, motivated by the significant attendance expected every year in the Pearl of the Dolomites.
Main sponsor of the FIS World Cup and Premium Partner of Madonna di Campiglio, Audi will place its “Audi Hub” in Piazza Brenta Alta from December 20th to January 6th, where it will also showcase its special racing car engineered for the 24 hours of Le Mans, the exclusive R18. In addition, the snow cat “Snowlicious” will supply food, refreshments and entertainment on the race day and before.
Among the prestigious group of race sponsors, including Emmi CaffèLatte, Bridgestone, Milka and Colmar, brands like Jacuzzi and Forst are headed to Madonna di Campiglio with some promotional initiatives. Also sponsor of the 3Tre Tour stage in Milan, at the Birreria Spiller, Forst will bring some mobile bars and a snow cat to the Canalone Miramonti, where it will be possible to taste the different blends of the Italian brewery. On its side, Jacuzzi will install two open-air whirlpools in Piazza Righi and at the Southern access to the Canalone Miramonti, and maybe someone will even take a chance for a winter bath.
Editorial and media groups are also showing some real interest. Eurosport will come to Madonna di Campiglio with a special attration called Ejection Seat, that will actually launch the visitors to a 25-meter altitude inside a metallic sphere, providing an exciting experience as well as an unprecedented perspective on Madonna di Campiglio. Different, but just as prestigious, is the presence of Italian newspaper La Gazzetta dello Sport: in addition to the event’s coverage, Gazzetta will distribute in the town and in its own stand the special G magazine dedicated to the World Cup race, and will propose a moment with insights and interviews during the entertaining programme on stage set up by Fandango Club for the interval between the two runs.
Cantine Ferrari, one of the main sponsors of 3Tre Tour, will also have a prominent role on the stage, whilst the radio coverae will be aired on Radio Dolomiti’s frequences. On December 21st, Italian newspaper La Stampa will also return to Madonna di Campiglio to produce two issues of its online magazine “Sci Senza Confini”, in cooperation with FISI and Audi.
It’s not over yet: famous French goggle and helmet producer Bollè will supply its high-technological products to the 3Tre Committee, and in particular to the technical figures taking care of the Canalone Miramonti slope. Technogym, World leader in fitness, will setup a special corner in the 3Tre media center, equipped with its famous Wellness Balls. Ortholab, Italian ortho center and partner of the Italian Winter Sports Federation, will be available in its stand to present products and technologies. Finally, Milano Marittima will be in Madonna di Campiglio once again with its tastes from Romagna, under the established partnership between Campiglio and the cities of Cervia and Milano Marittima.
“Every year we work hard to create new partnership, for the 3Tre Committee as well as for Madonna di Campiglio as a venue,” 3Tre Secretary General Matteo Bonapace told, “but I don’t remember receiving so many requests in recent years: many opportunities simply came to us spontaneously, and that’s as good as it can get. It means that brands like 3Tre, want to be part in it, believe in it: that’s the real value for an event.”