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Madonna di Campiglio warms up Rome with the 3Tre charm

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Friday 15 November 2019

The 3Tre on Tour appointment in Rome drew a large audience including big sports superstars and TV celebrities at the Due Ponti Sporting Club for the Audi FIS World Cup Night Slalom scheduled on January 8th


3Tre received a warm welcome at the “Sporting Club Due Ponti” in Rome (Central Italy), as the ski classic's promotional tour returned to the Italian capital after inflaming Moscow (Russia). Due Ponti’s owners, Emanuele and Pietro Tornabuoni, prepared the best atmosphere for an event that collects success even far from the mountains. “Ours is a popular destination attended by many Roman tourists - Madonna di Campiglio-Pinzolo-Val Rendena Tourist Board President Tullio Serafini said – being able to present our event in Rome is a matter of prestige”.


The Audi FIS World Cup Night Slalom scheduled on Wednesday January 8th in Madonna di Campiglio (Trentino, Northern Italy) has generated engagement in Rome. Anchored by RaiSport journalist Simona Rolandi, the appointment was focused on the 3Tre history, narrated by the historiographer Paolo Luconi Bisti. “3Tre is an event at 360 degrees – 3Tre’s President Lorenzo Conci explained – identified with its territory. Madonna has suffered from the absence of the World Cup, and struggled to get it back. After retrieving the World Cup, the 3Tre confirmed to be a fascinating event, among the most prestigious in the Ski Alpine international calendar”.


Sports superstars and TV celebrities attended the night at the 3Tre on Tour in Rome. “In view of the Milan-Cortina OG, the most prestigious Italian race aims to gain an ever-growing attention” – said Italian Olympic Committee’s Vice-President Alessandra Sensini. Taking part in the event were also the Sidney 2000 gold medallist, former fencers Margherita Granbassi and Stefano Pantano and the last Italian winner on the Canalone Miramonti slope (2005) Giorgio Rocca.


Rocca was touched by the images of the Italian triumphs in Madonna, from Thoeni to Gros, from Tomba to the last win in 2005. “The World Cup slalom in Madonna is my only Italian win. I’ve endured emotions that I didn't even know I could feel. This is an amazing event”. Rocca hopes to pass the baton as last Madonna's Italian king, but it will not be easy for the Italian NextGen. “Nobody knew Ingemar Stenmark in occasion of his first World Cup triumph in Madonna. The Italian Team is formed by brilliant prospects. I hope that our youngsters will be able to stun. Our movement needs this”.


3Tre on Tour continues with new intense stages, but the only focus of the Roman fans is on the Big Day - January 8th, 2020. In the meantime, Madonna di Campiglio welcomed the snow with the kick-off of the winter season. Winter has begun, the 3Tre will come soon.


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