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3Tre and art hand in hand in Rome

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Saturday 15 October 2016

On the road to the World Cup Night Slalom of December 22nd, Madonna di Campiglio’s Classic meets culture in the Eternal City, at the exhibition of local artist Andrea Viviani


The roadway to the 3Tre Night slalom of December 22nd in Madonna di Campiglio enjoyed a perfect start in Rome, where the event’s promotional tour took its first stage. Inside the enchanting Villa Torlonia, a warm and sunny day welcomed a successful twinning between art and sport, as sculptor Andrea Viviani – hailing from Madonna di Campiglio - showed his pieces introduced by art critic Gianluca Ranzi and museum’s director Maria Grazia Massafra.

Alongside the cultural occasion, the 3Tre captured the audience with the story telling of its fascinating 60-plus-year-long history. "This event belongs to our deepest tradition, is part of our DNA - Adriano Alimonta, President of Madonna di Campiglio Pinzolo Val Rendena Tourism Board said – and remains an impressive medium of promotion for our location.”

A fixture of the FIS Alpine Ski World Cup from the very first edition – the 3Tre also celebrated the 50th anniversary of the circuit with historical videos and photos presented by Paolo Luconi Bisti who opened the memory lane, while LOC General Secretary Loredana Bonazza explained how the organizational team works all year long in the light of the d-day.


The 3Tre Tour will continue in the upcoming weeks through Northern and Central Italy: next stops will be in Modena and Parma.


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