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3Tre and the big brands: the story continues

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Sunday 17 December 2017

A number of important realities to Madonna on December 22nd, with several initiatives such as 3Tre Legend, a side-event dedicated to the story of big sponsors in the white circus. Local tastes also in the spotlight with the “Qualità Trentina” products


Five days to the big party in Madonna di Campiglio. On Monday, the first athletes will start arriving to town to train on the Nambino slope, prepared and water-injected by the 3Tre staff. They won’t be the only ones to reach Madonna though: as usual, a number of brands and partners have shown their trust in the 3Tre event, and will come to animate the AUDI FIS Alpine World Cup night slalom, inside and outside the Canalone Miramonti.


Some brands are long-time important presences in the White Circus, like Colmar, Martini and Barilla, the latter boasting an important relationship with 3Tre special guest star Alberto Tomba. The “Bomba” will be the main character of 3Tre Legend, a special double appointment in Piazza Sissi – on Thursday December 21st before the public draw and on Friday December 22nd between the two runs of the night slalom -, dedicated to the brands and their story in alpine skiing.


World Cup’s title sponsor and Campiglio’s premium partner, Audi is undoubtedly a major presence in alpine skiing: the German automotive brand will place its “Audi Hub” in Piazza Brenta Alta. Milka, Emmi Caffè Latte, Bridgestone, Generali and Colmar are the fellow official partners of the 64th 3Tre.


The lovers of the Italian tastes and hospitality will not be disappointed at 3Tre: in Madonna di Campiglio, Italian drinks will be served thanks to Forst’s beers, Lavazza’s coffee, Surgiva water and Ferrari Sparkling wines. Trentino’s local products will also take the stage between the two runs in the VIP Hospitality in the Salone Hofer, with the tasting of the “Qualità Trentina” products: the apples by Melinda and La Trentina, speck, “luganega” and “carne salada” by Bomé, Parisi, Sighel, cheese by Comcast – Gruppo Formaggi del Trentino, fish by Astro and Val di Gresta vegetables. In addition, in the VIP Hospitality, Agri 90 will offer several varieties of the famous Storo’s “polenta”. Finally, Cervia Milano Marittima will be in Madonna di Campiglio once again with its tastes from Romagna.


Editorial and media groups are also deeply involved, with the presence of Italian newspaper “La Gazzetta dello Sport”: in addition to the event coverage, Gazzetta will distribute in Piazza Righi the special G Magazine dedicated to the Italian World Cup races, whilst between the two runs of the night slalom, Gazzetta’s deputy-Director Gianni Valenti will interview Alberto Tomba. Radio Dolomiti will also tell the emotions of the 64th 3Tre directly from the spot.


It’s not over yet: in the 3Tre village, the Italian Olympic Committee will present the Italia Team project and the initiatives in view of the 2018 Winter Olympic Games in Pyeongchang, whilst the Parco Naturale Adamello Brenta will promote its territory with the special PalaOrso facility, and Ortholab, Italian ortho center and partner of the Italian Winter Sports Federation, will be available in its stand to present products and technologies. In addition, Technogym, World-leading fitness brand from Italt, will field an exclusive and unprecedented initiative that will be disclosed in the next days.


3Tre is a very popular event, and not only among fans – said Letizia Volta, 3Tre Secretary General, - we are very happy for the interest shown by numerous brands: an important sign telling that our efforts are paying off and taking us in the right direction”.


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