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3Tre has no boundaries: the Italian classic stars in Moscow

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Wednesday 23 October 2019

The event in the Russian capital launches the Italian Audi FIS Ski World Cup Night slalom of Wednesday January 8th, on the day after the Orthodox Christmas

As the Winter Sports panorama gets wider and opens to new frontiers, some events are so iconic for the sports fans to become legitimate symbols of their disciplines and part of the heritage of all sport lovers from every corner of the World.

With its 66 years of history, 3Tre belongs in the imaginary of all the top-class ski fans, and even when it travels 2.600 km away from Madonna di Campiglio all the way to Moscow (Russia), few steps out of the Red Square, the Italian ski classic is welcomed with enthusiasm.

Over 150 people have gathered on Wednesday October 23th in the prestigious Audi City Center Moscow for the presentation of the night slalom on the Canalone Miramonti slope.

3Tre on Tour, the big promotional tour of the Madonna di Campiglio event, taking the charm and history of the World Cup slalom all around Italy and Europe, reached Russia for the first time, and not by chance. Exceptionally in this 2019/2020 season, 3Tre will move from its classic date of December 22nd to January 8th 2020, on the day after the Orthodox Christmas: a can’t-miss opportunity for the Russian sports fans to match the unique experience of an unforgettable event and the discovery of an amazing territory and ski area in the heart of the Brenta Dolomites.

Organized in collaboration between the 3Tre Committee and the Madonna di Campiglio – Pinzolo – Val Rendena Tourist Board, the 3Tre on Tour – Moscow events was attended – among others – by 3Tre President Lorenzo Conci, Campiglio-Pinzolo-Val Rendena Tourist Board General Director Matteo Bonapace, Fabio Gerola of Trentino Marketing, Russian Ski Federations’ Head of Alpine Ski Alexey Orlov, Enit Russia’s manager Irina Petrenko, Pierluigi Schettino, First Counsellor of the Italian Embassy in Russia, and Pier Paolo Celeste, Director of the Foreign Trade Institute (ICE).

On January 8th, Madonna di Campiglio will put on its best dress for the show on the iconic Canalone Miramonti slope, one of the temples of slalom recognized all over the World, beautiful and merciless, down in the very heart of the Pearl of the Dolomites. A natural theatre filling with public and enthusiasm, like the last December 22nd, when 20.000 people lived the thrill of an exciting race won by Swiss Daniel Yule.

This time Marcel Hirscher will not be at the starting gate, but all the best of World slaloms is getting ready for the clash, from Kristoffersen to defending champion Yule, up to emerging talent Clement Noel and Italian Gross and Vinatzer. Meantime, Russia will rely on Alexander Khoroshilov, who featured prominently in Trentino several times, and keeps chasing for his first 3Tre podium.

3Tre took to Russia also the iconic Crystal Globe, Audi FIS World Cup trophy accompanying the committee from Trentino throughout the 3Tre on Tour, constantly welcomed with huge enthusiasm.

Every year, Madonna di Campiglio eagerly welcomes a number of Russian visitors: there could be no better occasion to return the visit – 3Tre President Lorenzo Conci told, - particularly with the upcoming edition taking place during the Orthodox Christmas holidays. We are proud and grateful for this opportunity to tell our history in such a prestigious venue: Russia hosted the Winter Olympics just a few years ago, and keeps showing interesting prospects on the World Cup stage, so we hope that passion can once again erase the distance, and that Madonna di Campiglio will welcome many ski lovers from Russia in January – and beyond.

Davide Rangoni, the chef of Michelin-starred Dolomieu restaurant in Madonna di Campiglio, offered an authentic taste of Italian top-class cuisine in the heart of Moscow, preparing a delightful Italian-Style cocktail, enticing the Russian public to discover even more of the top-class hospitality on the Brenta Dolomites.

Our Tourist Board – explained Madonna di Campiglio-Pinzolo-Val Rendena Tourist Board President Tullio Serafini – has been investing on the 3Tre on Tour for four years now, as a key vehicle for promotion. Now we are looking to invest even more and make the best of 3Tre’s communication appeal to promote our territory as a whole, in Italy and beyond.

After the excellent feedbacks from the previous years and the past events of this season, our wish is to open a new cycle of international dates. We want to present ourselves on key market in an innovative way, relying on quality PR. This event highlights the proficiency of our sponsorships and collaborations, helping us to reach targets even at distance. Audi is a perfect example of that.

On Wednesday January 8th 2020 at 17.45 (CET) the first run will get off, whilst the top-30 will return to action at 20.45 for the decisive 2nd run on the Canalone Miramonti slope.

In Madonna di Campiglio, top-notch sports meet the wonderful beauty of the Brenta Dolomites, as well as best-class hospitality, and there’s no better opportunity than 3Tre to discover it in full.


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