Ahead of the AUDI FIS World Cup Night Slalom in Madonna on December 22nd, the 3Tre Committee launched a distinctive video about family ties and emotions, starring former 3Tre champion Giorgio Rocca in a surprising role
On Tuesday, December 22nd, Madonna di Campiglio (Trentino, Northern Italy) will experience a unique edition of the 3Tre Night Slalom, with no public access for the first time in its history. In such a singular moment, the promo video "Home is where the show is", launched by the 3Tre Committee for the 2020 Audi FIS Alpine World Cup event, had to be different than usual.
In a year characterized by the rise of home delivery, in Italy and beyond, 3Tre Campiglio entrusted a special personality to deliver its emotions: Giorgio Rocca, the last Italian winner to date in Madonna, back in 2005.
The video tells a short story from the present days, bringing to light the importance of the little things, the closeness and the family ties: something utterly sensitive in these particular times.
"We worked with passion for this project to come to life, determined to launch a significant and coherent message in this difficult time," 3Tre President Lorenzo Conci explained. "The outcome was so emotional to us, and we hope the same will happen to all those who will watch it."
The two runs on December 22nd will take place at 17.45 and 20.45 CET. The Audi FIS Ski Alpine World Cup Night Slalom will be held without public, under the Italian National Provisions. However, 3Tre does not give up on emotions, and is ready to deliver a remarkable TV show worldwide.