The promotional tour of the 3Tre FIS Ski Alpine World Cup Night Slalom, known as "3Tre on Tour," began on Wednesday, October 4th, at Stockholm's AUDI Showroom in Sweden. AUDI is the main partner of the FIS World Cup and the 70th edition of the Madonna di Campiglio classic, which will be held on December 22nd on the Canalone Miramonti slope.

Wednesday's vernissage marked the first 3Tre event in Sweden, a nation with a rich tradition in skiing and slalom disciplines. Notable figures include the legend Ingemar Stenmark (a 12-time 3Tre winner in four different disciplines: slalom, giant slalom, combined, and parallel slalom) and Olympic gold medalist André Myhrer, along with other top-3 athletes in Madonna's history, such as Kristoffer Jakobsen, Jens Byggmark, Anja Paerson, Thomas Fogdoe, Jonas Nilsson, and Stieg Strand.

Madonna di Campiglio's Night Slalom brought forth a captivating opener for the 3Tre on Tour in Stockholm, where a significant novelty was unveiled. Starting this year, the Swedish company Rdbr will design the official clothing for the 3Tre Team. The company from Göteborg has established partnerships with world-renowned teams and events in alpine skiing, ranging from the 2025 Ski Alpine World Championships in Saalbach, Austria, to the Swedish Alpine Ski Federation, represented in Stockholm by speed events specialist Felix Monsen and marketing manager Gunnar Neurerissen.

In addition to the official 3Tre jacket and technical pants, Rdbr has crafted 3Tre’s new cap, available on the Rdbr official website at www.rdbr.se and at selected retail outlets.

"We are delighted to be associated with a prestigious event like 3Tre. It's a pleasure to collaborate with the 3Tre slalom for a company like ours. Many Swedish athletes have achieved outstanding results in Madonna. Additionally, we appreciate the long tradition of this event and its prestigious location," said Rdbr Sales Director Claes Broqvist during the Stockholm event.

"We are proud and grateful for this opportunity to showcase our history for the first time in Stockholm," argued 3Tre President Lorenzo Conci. "Sweden gave birth to the greatest of all time, Ingemar Stenmark, and plays a leading role in the slalom discipline. This event provided the perfect occasion to introduce our new collaboration with Rdbr. We are proud to work as a unified team with this company, with whom we share a strong connection."

"We have discovered a deep passion for our event in Sweden, and we can't wait to welcome Swedish fans to Madonna di Campiglio on December 22nd and throughout the year," said Madonna di Campiglio Tourism Board President Tullio Serafini.On December 22nd, Madonna di Campiglio will be at its finest for the iconic show on the Canalone Miramonti slope, one of the temples of slalom recognized worldwide. It is a breathtaking and unforgiving natural theater that fills with enthusiastic spectators every December 22nd, as Stenmark has recalled.

"I won my first World Cup race in Madonna di Campiglio, and I have always enjoyed returning because it's a welcoming destination where you feel the warmth of the fans. Moreover, I've always loved the Canalone Miramonti."

The 70th edition of the 3Tre slalom (first run: 17:45 CET, second run: 20:45 CET) awaits the top names in the discipline, including defending champion Daniel Yule, Norway's Henrik Kristoffersen and Lucas Pinheiro Braathen, France's Clement Noel, and the local favorite, Alex Vinatzer. In addition, Sweden hopes that Kristoffer Jakobsen can secure its first win in Madonna after achieving third place in the 2020 edition.

3Tre on Tour continues on Thursday, October 26th, with the first Italian event, in Bologna's Casa Museo Savini.