Never change a winning formula. With just under ten weeks to go until the FIS Alpine Ski World Cup Night Slalom in Madonna di Campiglio on December 23rd, 3Tre is preparing for another edition of its well-established 3Tre on Tour. Driven by the commitment of the 3Tre Committee, five events across Italy and beyond will bring the spirit of the historic race to new audiences, combining promotion, inclusion, and celebration of ski culture.
The big news this year is Verona’s debut as a 3Tre on Tour stop. On Friday, October 23rd, exactly two months before the big night at the Canalone Miramonti, the promotional tour will begin at an exceptional venue: Verona’s Valerio Catullo Airport. The airport, which is part of the SAVE Group and a key gateway for Veneto and Trentino-Alto Adige, will welcome Italy’s longest-running alpine ski race inside its new terminal. The terminal opened in February 2026, expanding the departures area from 24,840 to 36,370 square metres.
After its debut in Verona, the 3Tre on Tour will head to Rome on Wednesday, November 11th, returning to the Italian capital for the first time in four years. The event will be hosted by the Italian Senate Library, the Biblioteca del Senato “Giovanni Spadolini”, just a short distance from Palazzo Madama, the seat of the Senate. This prestigious institutional venue will bring the allure of the historic Trentino race back to the heart of Rome.
On Wednesday, November 25th, the 3Tre on Tour will go international. For the third consecutive year, the lights of the Canalone Miramonti Night Slalom will illuminate the Oriental Club in London for an evening celebrating the heritage of alpine skiing. Joining 3Tre will be St. Anton, another historic destination in world alpine skiing, to celebrate the Kandahar Ski Club. The club’s pioneering British members helped usher alpine skiing into the modern era almost a century ago.
Thursday, December 3rd, the tour will arrive in Milan, a city with long-standing links to both 3Tre and Madonna di Campiglio and a key meeting point for media representatives and industry stakeholders. The Milan event will take place at Palazzina Appiani in the heart of Parco Sempione, a neoclassical gem originally designed as an imperial viewing stand for Napoleon.
As is tradition, the 3Tre on Tour will conclude in Trento on Thursday, December 10th. At Cantine Ferrari, the home of Ferrari Trento sparkling wines, 3Tre will meet its local audience for an evening setting the stage for the highly anticipated event on December 23rd in Madonna di Campiglio. The two slalom runs are scheduled for 5.45pm and 9pm CET.
“The 3Tre on Tour is much more than just a promotional initiative. It is an opportunity to bring the spirit of our race, its history and the values of alpine skiing to different places and settings, forging new connections and strengthening existing ones”, said Andrea Busignani, Chief Marketing Officer of the 3Tre Committee.
“This year, we are particularly proud to launch the tour in Verona, at a venue that is both strategically important and symbolic for the entire Trentino region: Valerio Catullo Airport. We will then return to Rome, to a venue of great institutional prestige, while renewing our long-standing ties with London and the Kandahar Ski Club. Milan and Trento will bring the tour to a close, uniting institutions, the media, partners and ski enthusiasts. Our goal is to introduce 3Tre to a wider audience and build excitement ahead of the magical night of December 23rd in Madonna di Campiglio.”
