3Tre, a premium showcase for top-class brands

As usual, the 69th edition of the Audi FIS Alpine Ski World Cup Night Slalom proves to be a coveted event by plenty of remarkable partners, that will be among the stars in Madonna on December 22nd

3 min read December 19, 2022
3Tre, a premium showcase for top-class brands

Three days to the 3Tre Audi FIS Alpine Ski World Cup Night Slalom: Madonna di Campiglio is ready to welcome the big festival, with the athletes on their way to the venue and the 3Tre team intent to put the finishes touches on the Canalone Miramonti in view of Thursday, December 22nd (first run 17.45 CET, second run 20.45 CET).

Athletes and fans are not the only ones in anticipation of the d-day: as usual, a field of premium brands and partners will feature in the event, standing in the spotlights on the Canalone Miramonti and beyond. 


FIS World Cup’s title sponsor and Madonna di Campiglio’s partner since many years, Audi will place its Audi Hub in Piazza Brenta Alta. Generali Assicurazioni, Zgonc, Forst, FTI Group and Grana Padano are the fellow official partners of the event, in addition to Trentino and Madonna di Campiglio Tourist Board.

The lovers of Italian tastes and hospitality will not be disappointed at: in Madonna di Campiglio, Italian drinks will be served thanks to Forst’s beers, Lavazza’s coffee, Zabov liqueur and Ferrari Trento wines, the sparkling partner of the awarding ceremony and the VIP hospitality, to go with the taste of Grana Padano.

Just a few weeks ago, 3Tre technical clothing partner UYN has opened a new flagship store in Madonna di Campiglio, Piazza Brenta Alta, near the Canalone Miramonti slope. There, after the public bib draw, on Wednesday, December 21st at 19.00 CET, the Italian brand will welcome a Meet&Greet with the athletes of Italy, France, Slovenia, Austria, Czech Republic, Slovakia and Spain, in addition to Italian ski icon Kristian Ghedina

Another new partner of 3Tre, premium soft toy manufacturer Trudi has designed Fulmine, the new 3Tre mascot: a lovely teddy bear outfitted in the jersey symbol of the Madonna di Campiglio classic. The Fulmine bear will not only be gifted to the winner of the 69th edition of the 3Tre: available in three sizes, the mascot can be purchased at the Trudi stand in Piazza Righi, on December 21st and 22nd, and after the event at Chalet Ferrari, Trudi's official retailer in Madonna di Campiglio.

Editorial and media groups are also deeply involved in the 69th 3Tre, with the presence of Italian newspaper La Gazzetta dello Sport, that will distribute its special G Magazine in Madonna.

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