In view of the 69th edition of the FIS Alpine Ski World Cup Night Slalom, to be held in Madonna di Campiglio, on Thursday, December 22nd, 3Tre welcomes UYN (Unleash Your Nature) as new technical clothing partner of the 3Tre Committee. A young and ambitious brand, UYN is expression of the Made in Italy excellence in sports aiming at top technical quality.

The new partnership was introduced in Milan on the occasion of the 3Tre on Tour event, marking the start of an ambitious path and vision. In early December, UYN will open a new flagship store in Madonna di Campiglio, near to the Canalone Miramonti slope, which is destined to become a key hub for gatherings and initiatives on event’s days.

UYN has already lived memorable moments in alpine ski, supporting with its technical clothing National Teams like Italy, Austria, France, Slovenia and Slovakia, and winning the overall World Cup with the likes of Marcel Hirscher and Petra Vlhovà.

“We are proud to have reached an agreement with the legendary 3Tre, Italy’s oldest and most spectacular race”, argued UYN – Unleash Your Nature’s CEO Marco Redini. – “UYN has a special connection with professional skiing and the lovers of this sport, and with Madonna we have found common foundations and values that we want to express through this project. Quality, sustainability and performance are the watchwords that inspire us, in technical clothing as well as for our society”.

UYN’s next challenge relates to a topic that goes beyond sports and borders on everyday life. At ISPO Munich (November 28-30), UYN will present a revolutionary technological innovation in terms of sustainability. The Italian brand was awarded the ISPO Award for realizing of the first biotech technical underwear. Evolutyon Biotech is a milestone in technical apparel. This underwear is made using kapok and plant-based materials, achieving extraordinary performance.

The company has integrated sustainable innovations into all the ranges, from ski alpine to cycling, outdoor sports and lifestyle. The goal is to reduce the impact on the environment by designing high-performance products. Such priority and effort is also shared by 3Tre and the Madonna di Campiglio Tourism Board, as shown by the ARB SBpA's "SI Rating" integrated sustainability certification received by Funivie Campiglio, part of the Madonna di Campiglio skiarea.

“Collaborating with those committing to the environmental cause is a key starting point to actually address our time’s most pressing issues. Nowadays, quality and sustainability must be two sides of the same coin”, said 3Tre President Lorenzo Conci. – “We are happy to have met a dynamic partner like UYN. We are still taking the very early steps of this collaboration, but UYN has already showed a great willingness to cooperate with us, to realize an even greater, more attractive and prestigious event”.

Online tickets sales for the event of December 22nd (first run: 5.45 pm, second run: 8.45 pm) are open on official website 3trecampiglio.it.