When 3Tre calls, Madonna di Campiglio answers. It doesn't matter that the Canalone Miramonti still gleams green in its summer attire, or that the 71st 3Tre – Audi FIS Ski World Cup Night Slalom on January 8, 2025, is still months away. On Tuesday, August 20th, in Piazza Sissi, 3Tre Summer officially kicked off the promotional journey towards Italy's iconic Night Slalom.

In the heart of Madonna di Campiglio, 3Tre Summer engaged both guests and residents in various activities for all ages. Notably, over 100 parent-child pairs participated in the mini parallel slalom set up in the square, with winning teams rewarded with the first tickets for the upcoming edition.

The day continued with the official presentation of 3Tre 2025, enhanced by the screening of the documentary "3Tre Madonna di Campiglio: The Night Slalom." This allowed the audience to immerse themselves in the history and unique atmosphere of the Dolomites' most iconic night race, guided by the always original and engaging narrative of 3Tre historian Paolo Luconi Bisti.

"3Tre Summer has once again confirmed the immense affection that binds Madonna di Campiglio and its inhabitants to its flagship event," commented Lorenzo Conci, President of the 3Tre Committee. "We're delighted to have started the journey towards the new edition right here, meeting residents and visitors whom we hope to see again in a few months on a snow-covered Canalone Miramonti."

As every year, the build-up to the Night Slalom will feature the 3Tre on Tour, a calendar of promotional events that will bring 3Tre and Madonna di Campiglio to meet ski enthusiasts (and non-enthusiasts alike) in various locations across Italy and abroad. The first dates will be announced in the coming weeks.