The journey home marks the conclusion of this year's 3Tre on Tour, a promotional tournée that brought the cherished Madonna di Campiglio slalom classic to hundreds of enthusiasts across Stockholm, Bologna, Milan, and Florence. The tour's finale, held on December 6th at the Ferrari Trento headquarters, offered an evening brimming with anticipation and enthusiasm.

With the event approaching on December 22nd, the Campiglio committee showcased two major highlights of this milestone edition. Ferrari Trento, a longstanding supporter of 3Tre and the sports world, sparkling partner of the Formula 1 World Championship, hosted the world premiere of "3Tre Madonna di Campiglio – The Night Slalom." This 15-minute docufilm, directed by Antonio Pacor, celebrates the event's 70-year legacy.

The film chronicles the evolution of 3Tre from its inception in Trento, conceived by six pioneering founders, to its current prestige, enriched by narratives from legendary figures such as Alberto Tomba, Giorgio Rocca, and many more. With dual Italian and English versions, the docufilm’s airing will coincide with the highly anticipated World Cup ski races, connecting the past, present, and future of Italian skiing.

Lorenzo Conci, President of the 3Tre Committee, shared his enthusiasm: "We are proud of this initiative. While the 70th edition allows us to reflect on our progress, we are more enamored with the present and the future we are crafting. Though this edition is significant, the one we always look forward to is the next. Our commitment to the event and its fans endures."

The Trento event introduced distinguished guests, including Ferrari Trento's President Matteo Lunelli and prominent local officials. The evening also unveiled the reinvented Maglia Fulmine (Lightning Jersey), a symbol of the champions of Canalone Miramonti. Crafted by UYN, the jersey embodies a fusion of nature and advanced technology, setting new benchmarks for performance with its blend of natural and bio-based fibers.

The UYN's Lightning Jersey is a testament to innovation, meticulously crafted at the Asola headquarters. It is the product of the AREAS lab, targeting enhanced product performance through state-of-the-art textile technologies and sustainable bio-materials. This jersey promises exceptional thermal regulation, breathability, and comfort, revolutionizing winter sports apparel.

For the first time, the emblematic jersey will be accessible to ski aficionados, available at UYN stores, including the one in Madonna di Campiglio.

Advance tickets for the 70th edition of the 3Tre are available online at 3trecampiglio.it, inviting fans to witness the grandeur of this historic competition.