The 2024-25 Men's FIS Alpine Ski World Cup season is now officially underway after the opening in Sölden, which witnessed a Norwegian dominance and marked the return of Lucas Braathen and Marcel Hirscher, now representing Brazil and the Netherlands respectively.

As the circuit awaits its first slalom showdown in Levi, Finland, preparations are in full swing for the 71st 3Tre, the season's first Night Slalom. The event, set for Wednesday, January 8, 2025, on the iconic Canalone Miramonti slope, will feature two runs at 17:45 and 20:45 CET.

The '3Tre on Tour' promotional initiative kicks off on November 26 and 29 in Milan and London respectively, reinforcing the international profile of both the destination and its flagship event.

Following last year's successful stop at Stockholm's AUDI showroom, the 2024-25 tour begins in Milan with an exclusive event hosted by Altagamma Foundation members.

Madonna di Campiglio joined Altagamma Foundation as an honorary member in 2022. The Foundation unites Italy's finest high-end cultural and creative companies, promoting Italian excellence and lifestyle worldwide. This prestigious association further reinforces Madonna di Campiglio's status as a premier venue for Italian alpine skiing.

The tour continues in London on November 29 at the Oriental Club. The event, organized in collaboration with the Kandahar Ski Club and British Winter Sports Federation, represents a significant connection with British skiing's growing momentum.

The Oriental Club, founded in 1824, stands among London's most prestigious private clubs. Dave Ryding, who pioneered British success in alpine skiing and claimed third place at last year's 3Tre, will attend as special guest, symbolizing the strong connection between Madonna di Campiglio and British winter sports.

The London gathering will bring together key figures including 3Tre President Lorenzo Conci, Madonna di Campiglio Tourist Board President Tullio Serafini and General Director Matteo Bonapace, and Funivie Campiglio Director Bruno Felicetti. The event will celebrate the rich history of Madonna di Campiglio's World Cup tradition, featuring the prestigious FIS Crystal Globe trophy, which has become a symbol of the promotional tour.

"We're thrilled to launch our tour from Milan, a city we consider our second home, and to reach London for the first time," said 3Tre President Lorenzo Conci. "These prestigious events reflect the strong collaboration between the 3Tre Committee, Madonna di Campiglio Tourist Board, and Trentino Marketing. The London stop presents a valuable opportunity to showcase our event and winter season offerings to a key market."

The promotional tour will continue on December 11 in Trento, the birthplace of 3Tre's storied history.