In 3Tre and Madonna di Campiglio's promotional journey, Milan is a stage that can never be missed: year after year, the love for the event and destination grows stronger, and once again the 3Tre on Tour event, held in the heart of Milan’s fashion district, revealed an important development for the Pearl of the Dolomites, which officially opened its ski season just last weekend.

On Tuesday, November 26, 2024, at On House Milano, Madonna di Campiglio, Capri, Cortina d'Ampezzo, Courmayeur, and Porto Cervo, already honorary members of the Altagamma Foundation, signed a letter of intent that will lead to the creation of an association of high-end tourist destinations, paving the way for closer collaboration in marketing and communications, especially concerning foreign markets and luxury tourism. The agreement was signed for Madonna di Campiglio by Giuseppe Corradini, Councilor of Pinzolo Municipality, and Tullio Serafini, President of APT Madonna di Campiglio.

This marks a moment of great strategic significance for both the present and future of Madonna di Campiglio, an increasingly dynamic destination capable of engaging with the outside world, seeking synergies and opening up to international markets. Just like 3Tre, which represents Madonna di Campiglio's most celebrated and valuable event, has been part of Club5, the association of historic World Cup organizers, for years, and this Friday, November 29, with the prestigious event scheduled in London in collaboration with the Kandahar Club, will once again confirm its global vision.

"The Alpine Ski World Cup represents the highest expression of our sport, and for over 70 years, 3Tre has delivered an event at the highest technical and spectacular levels," explained Lorenzo Conci, President of the 3Tre Committee. "For this reason, we feel fully aligned with the values promoted by this new strategic union between high-end territories, not only for the excellence of the product we represent, but also for the drive toward collaboration that has always inspired us in our relations with other committees, overcoming all forms of barriers and local rivalries."

This approach covers every aspect of the 3Tre event, from slope preparation to hospitality and the fans’ experience: again this year, 10 different sectors will be open to the public, including some truly exclusive features Among those, the 3Tre Lounge, inaugurated in 2023, is a skybox that combines spectacular views with absolute comfort, allowing guests to follow the race while enjoying light catering and drinks.

New for 2024 is the 3Tre Paddock, the perfect choice for those who want to feel at the heart of the action: a special terrace on the north side of the track, offering an entirely new angle on the slalom stadium. Fans will also be able to choose the 3Tre Terrace, with views from the roof of the building overlooking the parterre, the 3Tre Grandstand, and the Miramonti sector, the area near the finish line inaugurated in 2023.

The 71st 3Tre will take place on Wednesday, January 8, 2025, on the famous Canalone Miramonti slope: the first run is scheduled for 17:45, followed by the second and decisive run at 20:45.