In the Brenta Dolomites, the air is beginning to change – to get crisper – which is a clear sign that the long-awaited winter season is finally upon us. Perhaps it’s no coincidence that the first "real" snowfall of the winter coincided precisely with Tuesday, November 22, the day of the 3Tre on Tour event in Milan and, more than that, just one month to go until the 3Tre edition number 69, which lands on its classic calendar date, Thursday, December 22. The event takes place at night as usual in the illuminated setting of the Canalone Miramonti slope (first run at 5:45 p.m., second run at 8:45 p.m.).

It was the prestigious Casa Gessi, in the heart of the fashion quarter just a few steps away from the Via Montenapoleone, which welcomed what’s traditionally one of the most anticipated events of the 3Tre on Tour, the promotional tour of Italy's oldest ski competition organized by the 3Tre Committee and the Madonna di Campiglio Tourist Board.

The enthusiasm surrounding the Madonna di Campiglio in the fashion capital is always tremendous, and it strengthens the "bond" between these two locations, as witnessed by the many Milanese friends of the Trentino resort who never miss an opportunity to meet in reverence of this most beloved destination. 

It is precisely Tuesday's snowfall that fuels hopes that Saturday, November 26, will kick off the ski season in Campiglio, with the opening of the Grosté area. The ski area will be open continuously until Saturday, April 16, 2023.

For the Milan event, 3Tre and Madonna di Campiglio were accompanied by their respective presidents, Lorenzo Conci for the Slalom Committee and Tullio Serafini for APT, the director of APT Madonna di Campiglio, Matteo Bonapace, the historic remembrance of Paolo Luconi Bisti, and two former champions, Ivano Edalini (1986) and Giorgio Rocca (2005), the last Italian to celebrate in the Canalone “temple” in a world cup slalom event, and 1996 Gymnastics Olympic Champions Jury Chechi.

The 3Tre will be the icing on the cake of a stellar season, which relaunches motivated by the innovative initiatives conceived by the APT Madonna di Campiglio and Funivie Campiglio, from the dynamic Skipass – with advantageous pricing for early birds and those interested in off-peak skiing – to the introduction of Starpass. Instead of the traditional seasonal pass, Starpass allows you to pay as you go, and therefore for the time you actually skied. Not to be missed is the "Five out of Seven" offer, which allows five days of skiing and two days dedicated to other area experiences combined in a weeklong vacation.

Not only that, since last May, Madonna di Campiglio has been an honorary member of Altagamma, which brings together the best companies in the high culture and creative industries (250 people and entities) that promote Italian excellence, uniqueness, and lifestyle to the world. This added recognition lends credence to an event and venue par excellence in Italian alpine skiing. Together they represent the highest levels of sports, camaraderie, and kinship. 

It is with this sentiment that two new partnerships were unveiled by 3Tre at the Milan event. Distinguished by Made in Italy excellence in sport, this quality technical clothing brand also relies keenly on domestic production: UYN is the new technical clothing partner of the 3Tre Committee, which marks the beginning of an ambitious path with long-term vision. 

UYN (Unleash Your Nature) is a young brand yet is already able to boast significant feats in the world of snow as an undergarment partner for numerous national alpine ski teams, including the Italian national team. UYN has won world cups over the years along with such aces as Marcel Hirscher and Petra Vlhova. Located in Madonna di Campiglio, UYN will open a new flagship store this winter, which is destined to become a key hub for gatherings and launches on event days.

Also accompanying the 69th edition of the 3Tre will be a new mascot. It’s a teddy bear combined with sports as the symbolic garment of 3Tre worldwide. Outfitted in the Maglia Fulmine (Lightning Jersey) that crowned the winners of the combined 3Tre in the 1950s and 1960s, today it adorns the champions capable of entering one of the most exclusive hallmarks of world skiing. Onboard is Trudi, the world-famous Italian soft toy brand, and a new partner of 3Tre.

However, the Milan event was an opportunity to present another important piece of news, this time on the sustainability front. The Funivie di Pinzolo, part of the Madonna di Campiglio Ski area, has been awarded ARB SBpA's "SI Rating" integrated sustainability certification. The certificate recognizes the attention and commitment of the company that owns the facilities to improve its environmental, social, and good governance (ESG) impact by pursuing the 17 goals set by the United Nations 2030 Agenda. Funivie Pinzolo Spa, with the support of ARB, is among the first companies in Italy to undertake this path, having obtained the introductory level certification with a score of 60%. This distinction comes in the wake of an increasingly significant and constant commitment by APT Madonna di Campiglio on the environmental protection front.

Having completed the first part of the 3Tre on Tour, which also passed through Rome, Bologna, and Trento for the Festival of Sport, the Cup slalom and APT Campiglio will stop on Wednesday, November 23, in Rocca d'Anfo (Brescia), on December 12 in Val di Ledro and on December 14 at the Museo dello Scarpone in Treviso.

The countdown for 3Tre No. 69 has officially begun (tickets on sale at 3trecampiglio.it). With the first snow, it will be a party for real.