Winter lovers can finally rejoice: on Saturday, November 18th, the 2023/2024 skiing season kicks off in the Madonna di Campiglio Ski Area. Among the sports fans eager to travel to Madonna di Campiglio to enjoy the first carves of the season, many will certainly come from Milan, a city whose bounds with this territory – for tradition, passion and lifestyle – are well documented. 

Thus, on Tuesday, November 14th, this connection has been sealed once again by presenting in Milan the most renowned and sought-after event of the winter season in Madonna: the 3Tre FIS World Cup night slalom, scheduled for Friday, December 22nd. 

"Madonna di Campiglio is "Where mountains meet humans", a location able to combine values and diversity. Just as, from a natural point of view, we are the junction between the limestone rocks of the Brenta Dolomites and the Adamello and Presanella mountain groups, so Madonna di Campiglio knows how to blend mountain and mundane life in an unparalleled way. And that's exactly what we celebrate every year in our Milan event, and we renew it every time in a major event like 3Tre," commented the President of Madonna di Campiglio Tourist Board, Tullio Serafini.

"The message we want to deliver is that our territory has much to offer all year long, starting from business opportunities, as proven by the many brands we collaborate with. Furthermore, there is still some unexplored potential to be looked at," confirmed Madonna di Campiglio Tourist Board Director Matteo Bonapace.

November 18th is a spot to mark in the calendar for a double reason. On the one hand, it represents the start of the new ski season in Val Rendena, as presented by Funivie Campiglio Director Bruno Felicetti and Funivie Pinzolo Director Gianni Baldessari, who highlighted the completion of some renovation works on the Pinzolo slopes, aiming at better touristic promotion and alpine design, moving towards an improved environmental sustainability and energetical efficiency. On the other hand, it means the start of the Men's World Cup.

After the forfeits of Sölden and Zermatt/Cervinia due to the weather conditions, the season will finally kick off with a slalom in Gurgl, Austria. A great opportunity for all athletes to start the season in the best possible way, and the Italian team makes no exception. However, as in the case of Alex Vinatzer, there's always a special thought for the night of December 22nd and for the home race on the Canalone Miramonti.

Prominent member of the Italian team, as well as a Red Bull athlete, Vinatzer was the special guest of the event held at the Organics Skygarden @Cielo of the Hyatt Hotel, in the heart of Milan. 
Together with Ivano Edalini, 3Tre winner in 1986, the skier from Val Gardena spoke about the upcoming season and its new challenges. 

“After a full summer of preparations, I can’t wait to start on Saturday. In the first part of the season there will be quite some slaloms and I’m already thinking of the home race, which is something truly unique.”

“The Canalone Miramonti is among my favourite slopes, if not the favourite: racing at night in front of the home crowd and with a snowpack always on point. I wish there were two 3Tre races per year… In this first part of the season my goal will be finding the right feelings and move up in the starting order in time for December 22nd, in order to dream of something very special. I already boast a podium in Madonna di Campiglio, and the Italian fans have been waiting for a home win for really long time.”

“Every time we come to Milan, we can feel the people’s craving for the snow, and the love still surrounding the 3Tre event even after 70th editions. This gives us the boost to keep on working and building for the next 70 years. Anniversaries like this make us appreciate many aspects of our journey, ranging from the support of the public to the collaboration with partners such as the Madonna di Campiglio Tourist Board, the local cableway companies and the many sponsors and partners who made this adventure possible through the years”, said 3Tre President Lorenzo Conci.

Among the news of the 70th edition of the 3Tre event, there’s the new “7 Questions 0 Mistakes” online game, available from today. By registering at 3trequiz.it, the users will be randomly asked 7 questions out of the total 70 regarding the history of 3Tre and its legacy. Those who will finish the quiz with no mistakes will join the lottery to win special prizes such as a stay in Madonna di Campiglio, skipasses, clothing and experiences by Red Bull Hammer With Homies. Nevertheless, participating in a prize lottery is guaranteed by agreeing to the data collection.

The 70th edition of 3Tre is scheduled for Friday, December 22nd on the Canalone Miramonti slopes. First run is set for 5:45 PM, while the second one at 8:45 PM (all times CET). Tickets for the event are available online on 3trecampiglio.it.